Havana THE PLANTER’S EXCHANGE, INC 204 Second Street N.W. 1928. Vernacular. The Exchange is a large, one-story store front and industrial building that was begun in 1928 and added onto into the 1940s. The store front onto Second Street is brick, and the warehouse is metal and wood on brick pier foundations. Beginning in 1928, the company became the premier manufacturer of fertilizer, and supplier of pesticides, agricultural and general farm supplies needed by the shade tobacco growers in all of Gadsden and Madison Counties, Florida, as well as south Grady and Decatur Counties, Georgia. Private. NR 1999.